Foreword

The world becomes more exciting with the dream of human. Life becomes more meaningful because we have a dream. My dream is Yak Manor, to establish a vacation location and the first yak product R&D centre in the largest prairie grassland Bayinbuluke Prairie.

Resource Analysis

1. History and Culture

The world famous China Silk Road ran across through Bazhou, Xinjiang. The ancient Loulan country was in Bazhou region.

2. The Region

Bazhou administrate eight counties and one city. It’s capital is Korla City. The counties are Luntai County, Yuli County, Ruoqiang County, Qiemo County, Yanqi County, Hejing County, Heshuo County, Bohu County. Bazhou is located in the Xinjiang Uygur Autonomous Region Southeast, with administrative boundaries of 480,000 square kilometers, which is 1/4 of the total area of Xinjiang province and 1/16 of China's total area. Bazhou landscape belong to the Tianshan Mountains, Kunlun Mountains and the eastern part of the Tarim Basin, Altyn Tagh three landscape areas, the total area in the state, mountain area of 236,100 square kilometers, accounting for 48.9 percent; Plain total area of 246,500 square kilometers, accounting for 51.1%, the Gobi desert mountains 44,000 square kilometers, accounting for 3%.

3. Natural Resources

Bazhou is rich in animal and plant resources, and mineral resources. The country's largest plateau grasslands - Bayinbuluke grassland covers more than 220,000 square kilometers. There are 73 species of wild animals, including wild camels, swan, Pope antelope, Tarim rabbit, red deer, Lop Nur Argali and more than 2,200 kinds of wild plants such as Norbu Ma, reed, licorice, Shikonin, Rhizoma et Radix Notopterygii, ephedra. Rich in mineral resources, it has been found in Bazhou 58 kinds of minerals in 704 ores. Oil, natural gas, potash mine, magnesite, vermiculite, asbestos, andalusite, decorative granite and other minerals for Bazhou advantage, vermiculite, andalusite, potash, magnesite reserves of the best in the world. One of the country's three gas fields in Tarim gas field is located in Bazhou. Tourism in Xinjiang is rich in resources, many attractions, and the ecological environment is excellent.

4. Transportation

Traffic is very convenient Bazhou. Xinjiang has seven provincial highways and National Roads, among which five are across Bazhou. Covering urban and rural areas of passenger and cargo transport network has been formed. Modern communication has covered Bazhou.

5. Tourist Resources

With magic, unique, diverse natural and cultural tourism landscape, Bayingolin Mongolia Autonomous Prefecture has become the tourist site in China. Measured by the "China's tourism resources survey norms" resource classification system, Bazhou owns 46 kinds of tourism resources among China’s 68 basic types of tourism resources, which occupies 70% of China and 85% of  Xinjiang’s tourism resources. Lakes, desert, grasslands, mountains, glaciers, as well as many historical monuments and sites formed a general pattern of tourism resources. Experts have pointed out that Bazhou is the strategic tourism resource reserve base of Xinjiang and China with its rich tourism resources and tourism pluralism, and will be a popular tourist destination in the 21st century. Unique tourism resources, the natural landscape such as the Tianshan Mountains, Kunlun mountains, the desert, the Great Lakes, Prairie, the Gobi Desert, such as Tiemenguan historical monuments, the ancient city of Loulan ruins Sikh Qin Thousand-Buddha Caves, Milan and other sites.

According to the government statistics, in 2007 the total number of Xinjiang's tourists reached 21.7 million people, and the tourism income reached 20.527 billion USD, among which there were 438,400 tourists of immigrants, earned 162 million US dollars, respectively, year-on-year growth of 20.96 percent and 26.48 percent; Front 21.26 million domestic tourists trips, domestic tourism revenue 19.292 billion USD, respectively, year-on-year increase of 27.99 percent and 29.35 percent.

6. Yak Resources

Yak belongs to the altitude animals. It is one of the lack resources, mainly distributed in Qinghai, Tibet and Xinjiang provinces. Its adapted growth environment is around 3,000 meters above sea level. Its nutritional value is higher than cattle - the hemoglobin is 50% higher than ordinary cattle. There are about 17 million yaks in the world, and China has 14 million yaks. China’s yak number is 95% of the world. The Bayinbuluke Prairie in Xinjiang is China's the largest plateau grasslands, with an average elevation of 2,500 meters, covering 1.65 million mu. To develop yak breeding industry in Bayinbuluke Prairie has great potential. China's largest production base for meat products has not yet been born. Bayinbuluke Prairies have the geographic objective conditions to become the country's first meat base.

Yak Manor Concept

1. To create Chinese-style humanistic "Davos" --- Yak Manor

Use of local beautiful tourism resources and unique tourist human environment, to create a western region characteristics of tourism site for the tense, busy people living in the city who are looking for a return to natural retrospective and a good place for ancient sentiment and thought. Here, people live in yurts and pine huts, eating natural ecological food, drinking sweet tea and natural snow-covered natural mineral water and in the beautiful daytime, strolling on horseback in the mountains and grasslands, enjoying endless Natural Wind concept. In the evening, beside the bonfire, they can sing and dance with the Uygurs girls and guys together.

2. Creat a model of "natural pastures + food + tourism and leisure", to develop yak products

To develop yak products, such as quick-frozen yak meat division, herbal flavored yak meatballs, yak bone powder, yak handicrafts and so on. Grown up in the Bayinbuluke Prairie at the foot of the Tianshan Mountains, the food of the yak is Chinese herbal, the drink of the yak is mineral water. To develop green and ecology yak meat series will be of tremendous potential and opportunities.

3. To establish the world's first "Chinese herbal flavored yak meat products R & D Center"

Chinese herbal plant flavored food is a complete theoretical system of the accumulation of 5,000 years of Chinese food culture, which is based on the properties of natural vegetation, with a variety of health and medical capabilities of plants as raw materials, combined with food processing technology, made in a kind of therapeutic role of functional foods. This project plan to establish cooperation-ship with well-known colleges and universities at home and abroad and meat Food Research Center, Chinese medicine (TCM medicine, Tibetan medicine, Mongolian medicine, and Miao medicine, and the Xinjiang Uygur medicine, etc.), to establish the world's first yak meat products R & D center based on Chinese herbal plant. To develop tourism industry in the Yak cultural, to lead the development of Chinese herbal plant food culture and industry with the R&D of Chinese herbal flavored meat food products. To promote Chinese culture, benefit universal misery.

4. Operational Concept

A. Take virtual enterprise modes of operation: with brand, core technologies in our own hands, outsourcing of the low profits, high cost, high-risk part of the development. For example, yak breeding can be acquired directly from yak herdsmen. We can establish Yak Industry Association by combine the local government, enterprises and yak herdsmen.

B. Walk niche development road: Based on yak meat in the field, strive to become the industry leader-oriented enterprises, and gradually establish a unique difference barrier, forming a lasting competitive advantage. I stress the focus of the competitive strategy, as well as market segmentation and differentiation. This project is still gaps in the market at home and abroad. It has a niche of the three points: i. Among the Chinese herbal green food industry, it will be a rapid growth of project; ii. In the markets at home and abroad, its universal is relatively strong, with broad market prospects; iii. There is still no intervene enterprise in this industry.

5. The total amount of investment

Total investment: 60 million USD

Yak Manor project: 40 million USD

Chinese herbal flavored yak meat series product development project: 20 million USD

Striving to become listed companies, to spread the investment risks.

6. Contact Method

Xinjiang Pin Ran (Yak) Meat Co., Ltd   http://www.pinranfood.com

Project implementation: Mr. Wang Qing-Yu

Mobile: +86-13179870311 (Xinjiang), +86-13026640727 (Shenzhen)

E-mail: dalishenfood@yahoo.com.cn  QQ: 372199656

MSN: dalishenfood@yahoo.com.cn   

Skype: pinranfood

Add.: 30# Postal Box, Shi Zheng Gong Cheng Chu Jia Shu Yuan, Tuan Jie Bei Road, Korla City, Xinjiang Province, P.R. China

Yak Manor Feasibility Report

1. Project Description

The project is based on grassland ecosystems, animal husbandry, economic system, livestock products and tourism economy system consisting of complex system interaction. For the impetus to tourism, through the effective development and utilization of grassland for driving force, animal husbandry and the food industry to achieve win-win results. The project to build the ecosystem played in the most reasonable natural productivity, and enable the economic system is the most cost-effective ecological and economic process.

Project Name: Yak Manor Park Tourism

Project Location: Xinjiang, China

1.1 Project Composition:

i. Yak Manor Project (forests, lakes, horse-racing field, hunting field, dance field, pine huts, ethnic restaurants and hotels)

ii. Yak Products R & D Center

iii. Wild Animal Protection Center

iv. Park Road Construction  

v. Environmental Protection Projects.

vi. Water and Electricity Supply Projects

vii. Fire Safety Engineering

viii. Other

1.2 The total investment in the project: 60 million USD, of which:

i. Yak Manor Project: 40 million USD

ii. Yak Products R & D center + wild animal and plant protection centre: 20 million USD

Payback period: 5 years.

iii. Payback period = 6,000 ÷2363.26 = 2.54 = 3 (year)

iv. Investment recovery rate = 1 ÷ 2.54 = 39.37%

v. profit and loss balance:

Balance sales = 12.65 + (2.3467 × 3.5) = 20.8635 (million)

1.3 in charge of the project: Wang Qing-Yu

E-mail: dalishenfood@yahoo.com.cn   http://www.pinranfood.com

MSN: dalishenfood@yahoo.com.cn Skype: pinranfood

1.4 the implementation of the project and the basic situation of enterprises:

i. Xinjiang Pin Ran Meat Co., Ltd: legitimate enterprises certificates (business licenses, tax registration certificate, organizational code permits, etc.)

ii. Core technology (Pin Ran enterprise implementation standard: Q/KPRR001-2004; code: L0314948-7; "Pin Ran" trademark; herbal plant flavored yak meatball formula.

2. Project Background

2.1 Projects are administrative region

Bazhou, Xinjiang region jurisdiction eight counties and one city, located in the capital of Korla City, County were Luntai County, Yuli County, Ruoqiang County, Qiemo County, Yanqi County, Hejing County, Heshuo County, Bohuxian . Bazhou located in the Xinjiang Uygur Autonomous Region Southeast, administrative boundaries 480,000 square kilometers of the total area of Xinjiang 1 / 4, China's total area of 1 / 16. East Gansu, Qinghai, the Kunlun Mountains and Southern rely on connecting Tibet, the West even Hotan, Xinjiang, in Aksu Prefecture, in the Tianshan Mountains to the north sector and the Ili, Tacheng and Changji, Urumqi, Turpan and Hami City connected. Bazhou landscape belong to the Tianshan Mountains, Kunlun Mountains and the eastern part of the Tarim Basin, Altyn Tagh three landscape areas, the total area in the state, mountain area of 236,100 square kilometers, accounting for 48.9 percent; Plain total area of 246,500 square kilometers, accounting for 51.1%, the Gobi desert mountains 44,000 square kilometers, accounting for 3%.

2.2 Natural resources

Bazhou in animal and plant resources, rich in mineral resources. The country's largest plateau grasslands - Bayinbuluke grassland covers more than 220,000 square kilometers. Lying flat grassland, reeds Feng-mao, is one of the bases of animal husbandry in Xinjiang. There are 73 species of wild animals, including wild camels, the swan,Pope antelope, Tarim rabbit, red deer, Lop Nur Argali, white-tailed and Manado; have more than 2,200 kinds of wild plants, have higher economic value Norbu Ma, reed, licorice, Shikonin, Rhizoma et Radix Notopterygii, ephedra, such as more than 20 species of cattail. Rich in mineral resources, has been found in Bazhou 58 kinds of minerals, ores and 704. Oil, natural gas, potash mine, magnesite, vermiculite, asbestos, andalusite, decorative granite and other minerals for Bazhou advantage, vermiculite, andalusite, potash, magnesite reserves of the best in the world. One of the country's three gas fields in Tarim gas field is located in Bazhou.

2.3 Transport

Traffic convenient Bazhou, Xinjiang has seven provincial highway, the National Road, including five in Bazhou crossing, in a "three transverse two longitudinal" status through Bazhou. Covering urban and rural areas of passenger and cargo transport network has been formed. Modern communication coverage Bazhou.

2.4 Tourism Resources

Bayingolin Mongolia Autonomous Prefecture Partners, the magic, unique, diverse natural and cultural tourism landscape, it became the tourist site. According to "China's tourism resources survey norms" resource classification system to measure, the 68 kinds of basic types of tourism resources, with 46 kinds of Bazhou, tourism resources of the nation's total basic types 70 per cent of the basic types of tourism resources in Xinjiang total 85%, lakes, desert, grasslands, mountains, glaciers, as well as many historical monuments and sites formation of a general pattern of tourism resources. Experts have pointed out that Bazhou the rich tourism resources and the development of tourism pluralism, Xinjiang and China's tourism industry is the development of strategic resource reserve base, the 21st century will also be one of the regions popular tourist destination. Unique tourism resources, the natural landscape such as the Tianshan Mountains, Kunlun mountains, the desert, the Great Lakes, Prairie, the Gobi Desert, such as Tiemenguan historical monuments, the ancient city of Loulan ruins Sikh Qin Thousand-Buddha Caves, Milan and other sites.

2.5 Yak resources

Yak animals belonging to the altitude of the Greek lack of resources, mainly distributed in the country: Qinghai, Tibet and Xinjiang, it was adapted for the growth of the environment around 3,000 meters above sea level, its nutritional value is higher than that of cattle, only on the hemoglobin of 50 higher than ordinary cattle %. The world's 15 million yaks, and China has 14 million yak, yak number of the first few of the world's yak more than 95 per cent. Bayinbuluke Prairie Xinjiang is the country's second-Prairies, the largest plateau grasslands, and an average elevation of 2,500 meters, covering 1.65 million mu. Grass decision animal reservoir volume load, Bayinbuluke Prairie in the development of yak breeding industry has great potential. China's largest production base for meat products has not yet been born, Bayinbuluke Prairies have all become the country's first meat base geographic objective conditions.

3. Project Construction Content

3.1 Create Chinese-style "Davos" - Yak Manor

The use of local tourism resources and the unique human environment, the city tense, busy people in the western region to create a customs unique characteristics of tourism sites, are keen to curb the commercial giants, the sea, looking for a return to natural retrospective ancientSentiment and thoughtbetter place. Here, people live in yurts, pine huts, eating natural ecological food, drinking sweet milk tea and natural snow-covered natural mineral water, beautiful day in the mountains and grasslands on horseback stroll, enjoying endless Natural Wind concept, evening bonfire night in the Uygurs and could sing and dance with girls and guys together as much to sing and dance. And major domestic and foreign travel agents, hotel groups and establish contacts, and expand visibility stable source.

3.2 Creation of the "R & D Center yak pastures + natural tourism and leisure" model

Yak to the centre, the development of yak products, such as quick-frozen yak meat division, in the Diet yak meatballs, Yak bone powder, handicrafts and so on yaks. Growth in Bayinbuluke at the foot of the Tianshan Mountains on the plains of the Chinese herbal medicine is eating yak, drink the water, taking the Golden Road. Green development here, the ecology of yak meat series will be of tremendous potential and opportunities.

3.3 Establishment of the world's first "herbal plant flavored yak meat products R & D Center"

With a complete theoretical system, Chinese herbal plant flavored yak meatball is the accumulation of 5,000 years Chinese food culture, made with natural yak meat, using varieties of natural vegetations, variety herbal plants with health-protection function as raw flavoring materials. The project plan to establish cooperation-ship with universities and meat Food Research Centers at home and abroad, and with Chinese medicine associations (TCM medicine, Tibetan medicine, Mongolian medicine, and Miao medicine, and the Xinjiang Uygur medicine, etc.) to establish the world's first herbal plant flavored yak meat food R & D center, collecting the world's wealth and intellect, to benefit people all over the world. Yak cultural develop in the tourism industry, the Chinese herbal plant flavored yak meatball industry led the Chinese herbal plant flavored yak meatball culture and industrial development. Tourism-to-oriented industries; promote the Chinese culture, benefiting universal misery.

3.4 Major Facilities

i. Yak estate planning covers an area of 1,100 square kilometers, by the Village, yak products R & D center and the Wild Animal Protection Centre. Among them, the Village by the forests, lakes, horse-racing tracks, hunting field, dance, yurts, pine huts, ethnic restaurants, hotels and so on.

ii. Resorts exposure to the entire ecological environment - the original ecology of forests, lakes, grasslands: in the 1600 meters above sea level to 2,400 meters. All the hills are pine and wildflowers. Here four seasons, the spring thaw, colorful summer, autumn red leaves, winter snow-wrapped, is a very good summer and a tourist resort. Visitors can ride in the racetrack, play in the dance area, taste various food in ethnic nationalities restaurants, snack in yurts or pine rooms.

iii. Plans to build eight floors of a hotel, yurts 50, 100-hut, each room equipped with air-conditioning, TV, toilet, bath cask, such as Chinese medicine. Ethnic food restaurants ethnic characteristics, such as grasping meat, Catching Food in Hand, Xinjiang noodles and lamb string Kaoquanyang, yak meat, butter tea, and so on.

iv. Hunting ground: a field hunting zones and hunting areas, and in the culture zone separating the restocking of yaks, horses, red deer, hunting site in restocking lamb Huangyangtan, hare, pheasant, etc.. Visitors can in the field hunting on horseback hunting prey hit by the sale at market prices to tourists.

v. Wild Animals Protection Center: responsible for the prevention and control of animal diseases, seed breeding, adoption injured animals. Can use the "Wildlife Conservation Center," the name of the introduction of international animal protection fund.

vi. Yak products R & D center: from R & D Center Building (including laboratory, experts apartment, sample production workshop, etc.) and small refrigerator components for the research and development of herbal plant flavored yak meatball, yak products, such as quick-frozen yak Segmentation meat, in the Diet yak meatballs, Yak bone powder, bone marrow yak, yak oil, handicrafts and so on yaks.

5. Facilities

i. Park roads: the main in the Village laying roads to the outside world.

ii. Environmental health: in the park refuse stations and sewage treatment facilities.

iii. Water and electricity supply projects

iv. Fire safety engineering

6. Environmental Protection

Yak Manor project is based on sightseeing, entertainment for the main project will not generate emissions, waste residue, no dust, no noise. Hunting Grounds of animal dung can be used directly in the fattening of forests and grasslands. Resorts and the bathing wastewater effluent through life cycle, and then through the sewage pipes into the underground natural filter can be achieved emission requirements. To achieve the western ecological economy, the integration of system resources, the technical system is the connection, the ecosystem and the economic system to function docking.

7. Project Investment

i. Total funds: a total investment of 60 million USD, including yak estate investment: 40 million USD, yak R & D center investment: 20 million USD.

ii. Source of funds: the introduction of investment, and the western countries for funds to support agricultural processing projects, the International Fund for the Protection of Wild Animals.

iii. Cooperative enterprise can provide collateral assets of 37 million USD.

8. Development Steps

Yak Manor Park tourism development and construction works will take about two years, construction will be conducted in two phases:

i. First year: the completion of infrastructure and the development and construction of facilities. Resorts completed (including horse-racing tracks, dance, yurts, pine huts, hunting grounds, ethnic restaurants), the Wild Animal Protection Centre, yak products R & D center's main project.

ii. Second year: completion of the building of facilities, such as water and electricity, decoration, laboratory construction.

9. Possible Risks of the Project

i. Sales risks: at pre-start-up, construction and advertising if the channel is not in place, could lead to product sales are sluggish, a small quantity of tourists.

ii. Brand risk: project started early, brand effect also can not effectively play.

iii. Price risk: at pre-start-up, operating costs are high, tourism and product prices can not achieve the desired objective.

vi. Materials risk: at pre-start-up, yak herders grassland farming industry has not been very good all domestic and international resources to Yak also not well integrated use may lead to inadequate supply of raw materials.

v. Technical risks: at pre-start-up, yak products, and tourism products to be on the market; technology development, technology is not yet ripe and abundant precipitation.

10. Countermeasures to Avoid Risks

i. Take virtual enterprise mode of operation: brand, grasp the core technologies in our own hands; the low profits, and the high cost, high-risk part of the development of the field to take the form of outsourcing. For example, yak breeding, and can be acquired directly from yak herdsmen can with the herdsmen, governments, enterprises, with the establishment of the tripartite Yak Industry Association. Major enterprises, financial, and material on the high-profit, low-risk part of the key, such as product development, branding and marketing agents choice and control.

ii. Brand promotion and market access

Yak Manor: for the province economically developed cities and travel agencies, in cooperation to strengthen the tourist season advertising.

Diet series yak meat in the food: a market segmentation, advertising and strengthen the channels of the building, development of coastal cities and provincial cities food industry agents. By large food exhibition, advertising, television advertising and strengthen brand promotion. The food industry to employ marketing experts, brand experts as a management consultant, the development of marketing systems and brand-building programmes.

iii. Raw materials control: the establishment of cooperative relations with the ranch, the local government support the development of yak aquaculture industry. And the acquisition of long-term contracts signed herdsmen.

iv. Technology R & D: Meat Institute or food experts to establish relations of cooperation, the long-term technical support.

v. Go niche development road: Diet based on yak meat in the field, and strive to become the industry leader-oriented enterprises, and gradually establish a unique differences barriers, forming a lasting competitive advantage. Stress that the competitive strategy and focus after the hair, as well as functions in the strategy of market segmentation of differentiation. This project is currently at home and abroad are still gaps in the market, it has a niche of the three points: 1. In the Diet this segment of the food industry, it will be a rapid growth of a project; 2. Markets at home and abroad Its universal relatively strong, with broad market prospects; 3 in this industry has not intervene enterprises.